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Expert Analysis

UK Amazon Ruling Spotlights TM Rights In International Sales

By Emmy Hunt, Mark Kramer and Jordan Mitchell ( April 8, 2024, 3:08 PM BST) -- On March 6, the U.K. Supreme Court issued its decision in Lifestyle Equities CV v. Amazon UK Services Ltd. in which Lifestyle alleged that Amazon had infringed on its U.K. and European Union trademark rights for the name "Beverly Hills Polo Club" by allowing branded goods sold from the U.S. to be advertised on Amazon.com to consumers located in the U.K. and the EU.[1]...

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